In Brazil and Mexico, Better Stands has moved quickly from concept to show floor.

Across @Informa Markets LATAM events, teams have followed a consistent approach: contractors complete a self-evaluation before the event, independent assessments take place during build-up, live days and breakdown, and each event receives a final report on evaluated booths.

Communication has been central to this progress. Better Stands is shared through customer portals, exhibitor manuals, onboarding sessions, sustainability websites and social media, with dedicated information available in Portuguese, Spanish and English.

The results are impressive. Across 45 Informa Markets events in Brazil and Mexico, more than 11,500 booths were assessed in 2024 and 2025. Certification rose from 91% in 2024 to 95% in 2025, while the number of single-use booths decreased by 65%.

At Concrete Show, the shift was especially clear: 87% of stands achieved Better Stands certification in 2024, rising to 99% in 2025.

A strong example from Latin America of how clear guidance, local-language communication and consistent assessment can turn Better Stands into everyday practice.